Sunday, February 22, 2009

Predicting search engine switching behavior

Following up on the previous post, I found a few interesting papers (via Google) on user switching behavior of search engines.
Definitely worth reading in detail as the ways of building the models might be applicable to other behaviorally driven events.

1 comment:

Mike Bijon said...

It's nice to see any results at all. Unfortunate that there aren't any (even remotely) impartial papers available though.